Agro-Tourism Association (ATA) is an Agribusiness and Tourism Development Company that offers a wide range of services in Agribusiness and Tourism Value Chains. All our services and products are designed to enhance capacity farmers to engage in Farming as a Business (FaaB) thereby increasing their farm incomes. ATA is proud to have championed promotion of agribusiness enterprises as tourism attraction centers in Africa; this has incremented farmers’ incomes but also produced another amazing tourism product.

Started in 2010, the company has also distinguished itself in the provision of practical enterprise development trainings focusing on Micro, Small and Medium-sized Enterprises (MSMEs). Up-to-date, we have been able to build the capacity of over 100,000 farmers and famer groups especially the youth and women.


To promote Agro-Tourism as a catalyst for sustainable incomes


Communities with sustainable incomes through Agro-Tourism


  1. Bring together all agro-tourism stakeholders (government and private) to ease coordination and improve performance of agro-tourism industry
  2. Enable and support peasant communities engage in Farming as a Business (FaaB)
  3. Foster Agribusiness and Tourism value chain studies, Research and Trainings
  4. Raise awareness about agro-tourism enterprise and its contribution to households incomes and national economy


  1. Innovativeness
  2. Integrity
  3. Teamwork
  4. Professionalism
  5. Transparency